- Interior Architecture
- Interior Design
- Fixture Design
- Mercantile Design
After Tyler’s landed its first ever flagship storefront on South Congress, Kartwheel stepped in to conceptualize fresh designs for this classic Austin clothing shop.
Since 1978, Tyler’s has been outfitting Austinites with trendy treads and colorful sportswear. The opening of a new flagship location would give Tyler’s the opportunity to roll out a fresh brand identity and updated retail concept. In collaboration with the Tyler’s team and branding agency OK Studio, Kartwheel led the initiative to conceptualize the flagship store and draw in customers along one of the nation’s busiest shopping districts.
From the floorplan to the finishing touches, our goal was to modernize and reimagine Tyler's shopping experience while still honoring the existing stores' warm and welcoming feel. Along with creating an eye-catching space, we also planned to showcase Tyler’s shoe game with custom retail fixtures and a bright display, giving the brand a competitive edge as one of the largest shoe stores in the district.
In the end, the building was sold before the project could be brought to life. But hey— we still dreamed up something pretty cool.
When it comes to designing an immersive retail experience, cross-collaboration with branding agencies is essential. We worked closely with Tyler's agency, OK Studio, on tailor-made designs that would bring the brand to life.
Tyler's is a local staple that will keep Austin fresh for years to come.